For independent gyms · 100–500 members
Nutrition for every member —not just the few who buy coaching.
Half of new members quit within six months because results never show. NutriChef guides every member on the food they already eat, tuned to their training week, with no coach hours. $199 a month, flat, for your whole gym.
~50%
Perspective AI / industry retention benchmarks, 2026
How it works
Members
They photograph what they were already going to eat.
No meal plan, no macro typing, no weekly form. A photo of the plate is the whole daily ask.
Targets
The targets know whether they trained today.
A training day and a rest day are not the same nutrition problem; the numbers move with the week.
Coaches
In buildYour coach sees who is drifting before they cancel.
Logging goes quiet before attendance does. The coach gets the short list, not a dashboard to study.
Nutrition coaching reaches a handful of members. Results have to reach all of them.
$176/mo
what gyms charge the few who buy nutrition coaching
4.3%
of revenue that coaching contributes
~50%
of new members gone by month six
Two-Brain State of the Industry 2025; 2026 retention benchmarks
Live today, and in build
- Member app — photo, text and quick-log capture
- Training-day-aware targets (member-entered schedule)
- Dish swaps, grocery and prep lists
- Edit/delete any logged entry
- Allergen and restriction filtering
- Coach drift view
- Coach-set gym-wide target rules
- Class-schedule-aware targets (gym schedule feed)
- Gym-level accounts and billing view
Questions
It is built for exactly that. There is no meal plan and nothing to cook. Members photograph what they already eat — takeout included — and get guidance on that. Recipes appear only if a member asks.
NutriChef provides general nutrition guidance and education. It is not medical nutrition therapy, it does not diagnose or treat disease, and it does not replace advice from a physician or a registered dietitian.
Founding gyms — ten spots
First 30 days free. Card on file, nothing charged until your gym is live. Cancel any month. Price locked for 24 months.
We run the member rollout with you — announcement, first-week script, coach briefing. Live by September 30.